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Dołączył: 15 Kwi 2025 Posty: 1
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Wysłany: Wto Kwi 15, 2025 04:37 Temat postu: How NOT to Email Fatal Mistakes to Avoid |
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By now, you're probably convinced of the advantages of . You may even have launched several email campaigns, but the results haven't been what you expected. It's true that email marketing is a very effective technique, but to reap the benefits, it must be applied correctly and avoid the mistakes that will lead to failure.
Before continuing, and in case anyone is still a bit confused, I'll remind you what email marketing is . Email marketing is a communication technique that uses email to increase sales, maintain regular contact with potential or current customers, and improve their loyalty. Email marketing uses email as a communication channel to send commercial (or non-commercial) information en masse to the target USA Electricians Email List audience, using tools like Mailchimp or Doppler. Email marketing campaigns have excellent results in terms of increased traffic, positive response from potential and current customers, and, most importantly, the number of conversions. But, of course, it's not just about sending emails; there's a lot of work behind it. If you want to take advantage of the benefits of this technique, I recommend you keep reading. In this post, I write about 11 mistakes that, if you avoid them, I'm sure you'll be able to substantially improve your email campaigns . So if you're convinced it's time to boost your business sales with email marketing, here are 11 mistakes you should avoid when sending emails:
1. Not having a strategy.
Stop! If you've already started sending emails and don't have a strategy, you're making a serious mistake. Haven't you ever been told that you can't start from the bottom up? Well, the same thing happens with email marketing. The first thing you need to do is plan a strategy that's integrated into your overall digital marketing strategy. When creating this strategy, you must be clear about who you're targeting and what your objectives are. Once you've defined your target audience and defined a clear objective—which could be anything from increasing traffic to your website, selling a service, or increasing your leads—it's time to plan the rest of the strategy. This is the only path to success if you're going to send emails. Organization is another key when doing email marketing, and that's why I recommend having an annual calendar where you schedule your emails so you can take into account details like the time of year (an email sent in the summer shouldn't be the same as one sent at Christmas).
And by "anyone," I mean a contact who isn't a valuable lead or doesn't fit your target. This is likely to happen if you buy a database, an illicit and highly ineffective practice. Keep in mind that it's better to write to 100 people you know are potential customers than to 1,000 strangers. Also, don't forget that you can't send marketing emails to anyone who hasn't explicitly given you permission. Not only is it illegal, but you'll only end up in the spam folder and scare away customers. The reality is that you must earn every contact, and while it's hard work, it has a great reward, as each new subscriber has a real chance of becoming a customer. To attract quality leads, you can implement several actions, such as offering exclusive content, a webinar, giving away an ebook or whitepaper, etc. _________________ Business To Business Mailing Lists |
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