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In recent years, the idea of ​​emphasizing customer success has been gaining popularity in the SaaS industry
because it benefits both the customer and the company.

In this article, we will explain the importance of customer success in the SaaS industry .
Please also take a look at the key points for successful customer success.

As mentioned above, SaaS is more convenient than packaged services, and the time it takes to start using it is overwhelmingly shorter .
Another reason for the growing demand for SaaS is that multiple people can use one account.

What is Customer Success?
Customer Success (CS) is the support that helps UK WhatsApp Number List customers achieve success or desired results through the use of your company's products and services .
For example, predicting the risk that a customer will experience some kind of problem and proposing countermeasures in advance is one example of Customer Success.

Proactive responses to problems that customers may encounter will lead to increased customer satisfaction, which will increase the likelihood of them purchasing more products. Customer success is used to benefit both customers and companies
as this cycle repeats .



SaaS customer success and customer support have different problem-solving processes
A word that is very similar to customer success is customer support, but be careful because they have different meanings.
The difference between customer success and customer support is as follows:

Customer Success: Proactively work closely with customers to resolve issues, complaints, and questions that arise while using products and services.
Customer Support: Resolve issues after they are reported to you. Be reactive, not proactive.
As mentioned above, customer success and customer support have different processes for resolving issues.
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